Celebrating 30 years in the advertising profession, Ms. Owens is a spirited strategic leader who keeps everyone honest, focused and energized. After devoting nearly 20 years to advancing at two of the largest global ad agencies in the world—Ogilvy and McCann—Ms. Owens co-founded o2kl, her own ad agency, 13 years ago.
o2kl is a boutique full-service ad agency with about 50 employees that Ms. Owens and her two partners have built to combine brand-building ideas with results-driven disciplines. As Owner/President of o2kl, Ms. Owens has led its growth to $10 million in revenue, managing P&L effectively, and has never had to borrow money. She continues to work directly with clients—plus identifies and hires key executives and staff; established and nurtures its culture, strategic capabilities and alliances.
Throughout her career, Ms. Owens has consistently given back—to the many colleagues she has mentored, through judging industry awards, and to many worthy causes. This passion to help others has led Tracey to direct many pro bono campaigns for the ALS Foundation, MJF Foundation, and Karen’s Hope.
Ms. Owens earned her Bachelor of Arts in Communication from Cortland State and just recently completed her first Graduate Course at Syracuse’s Newhouse School of Communications, where she hope’s to earn her Masters in Digital & Social Media.